Paris, 31 January 2017MIPTV 2017 will feature its biggest-ever programme on immersive content with special emphasis on Virtual Reality (VR), through a top-flight keynote, a leadership summit, a full conference programme and dedicated exhibition area.

MIPTV’s new thrust into VR will be spearheaded by a keynote speech from Rikard Steiber, President of Viveport at HTC Vive.  Steiber will discuss the different content plays that are growing the VR ecosystem. With Viveport, HTC has built a VR app store and content delivery platform that’s both consumer and enterprise-facing. The app store will soon be the first to introduce a subscription model for VR, helping consumers navigate through more than 1,000 pieces of content now available in the marketplace. Viveport recently launched a platform to distribute VR content globally into arcades and amusement centres, developing an important touch point for consumers to experience and adopt high-end VR. Steiber will also highlight how the variety of experiences being created for VR is emblematic of its potential to become the next mass-adopted medium.

In parallel, MIPTV is hosting the inaugural Immersive Content Leadership Summit. This invitation-only gathering of industry pioneers will shape the rules of VR’s transactional content marketplace, and explore how to turn the VR content economy into a sustainable ecosystem. The round table summit will include VR executives from media groups, content distributors, producers and manufacturers.

The comprehensive conference programme will feature a full series of panels addressing virtual reality through the lens of existing genres, addressing overarching topics such as social VR and augmented reality. Companies who have so far confirmed their participation include: HTC Vive, Sony, Google Daydream, BBC Studios, Turner, REWIND, Jaunt VR, Microsoft Hololens, 30NINJAS, STARTVR, ALTSPACE VR, OKIO Studios, MEDIAMONKS, BLEND MEDIA,  LIVELIKE, XTREME VIDEO, MARC DORCEL, VAST MEDIA, and NEXUS Studios.

“VR content today, ranges from immersive story-driven narratives to powerful entertainment experiences. As such, it is very much part of MIPTV’s DNA to provide the funding blocks for a VR content market place and to foster the development of compelling VR content across the wider entertainment sector,” said Laurine Garaude, Director of Television Division at Reed MIDEM, organiser of MIPTV.

MIPTV takes place in Cannes, France, from 3-6 April 2017.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com