Paris, 2 March 2017Roy Price, Vice President of Amazon Studios and Jørgen Madsen Lindemann, President and CEO of MTG will share their collective expertise during two Media Mastermind Keynotes on how new technology and changing consumer habits are driving a revolution in storytelling.

Both speakers will provide their respective MIPTV audiences with insight into how their companies are creating highly-acclaimed content by constantly adapting production in the face of the changing digital landscape.

The Media Mastermind Keynotes will both take place on Monday April 3 during MIPTV, the world’s leading entertainment content market which takes place in Cannes, France, April 3-6, 2017.

Roy Price, Vice President of Amazon Studios – the studio that brought viewers Emmy and Golden Globe winning ‘Transparent’ and international sensation ‘The Grand Tour’ – will discuss how, in just a few short years, this Hollywood game-changing studio created a worldwide video service that delivers highly-acclaimed original content to more than 200 countries and territories across the globe. Roy Price will share insights on making standout movies and one-of-a-kind series that customers will not only watch, but deeply care about and how making meaningful and accessible content is ultimately what will drive the future of film and television. 

Jørgen Madsen Lindemann is President and CEO of leading digital entertainment group MTG. MTG is transforming itself from a traditional national broadcaster into a global digital entertainer. He will discuss how new technologies and changing consumer behaviour are driving a storytelling revolution. In addition to new content formats on a wide range of platforms and devices, the likes of esports and digital video networks are creating new stories that travel the world. Jørgen Madsen Lindemann will talk about the strategic implications of these trends for both MTG and the broader entertainment industry.

“Content and the ability to adapt storytelling to meet changing consumer demands and practices, is central to the success of the entertainment industry. Jørgen Madsen Lindemann and Roy Price are two of the most knowledgeable executives in the business of content creation in the digital era and sharing their experiences with delegates will be a highlight of MIPTV,” commented Laurine Garaude, Director of Reed MIDEM’s Television Division.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com