Paris, 9 February 2017Ivana Kirkbride, Chief Content Officer at go90, will deliver a keynote on creating original content for the millennial audience at MIPTV 2017. Kirkbride’s team is currently programming over 500 hours of exclusive original series from some of the industry’s most talented and interesting studios and creators.

Kirkbride will outline go90’s rapidly expanding position in original programming for mobile-first audiences. As the former Head of Content and Creator Partnerships at Vessel and, prior to that, a key executive launching YouTube into original programming, she will discuss what it takes to create digital-native original content for global millennial audiences. She’ll invite go90 content partners to join her for a fireside chat on the topics of audience, data-driven development, the ever-changing landscape for talent and content, and how strong partnerships are the key for even greater stories.

As part of the Verizon Communications family, go90 offers over 30,000 hours of originals, live sports from the top leagues and best-of-primetime content via a subscription-free, ad-supported platform. Their originals offering features exclusive series from top networks in digital entertainment, including AwesomenessTV, New Form Digital, Complex Networks, StyleHaul and more.

Kirkbride’s keynote is part of a MIPTV conference programme which this year takes as its theme “The New Frontiers of Storytelling”. With the announced fourth edition of the Digital Fronts showcases from major digital studios, and the inaugural Digital Short-Form Series pitch, the new data-driven creativity that appeals to millennials and beyond will be a core component of MIPTV 2017.

The world’s leading entertainment content market, MIPTV takes place in Cannes, France, from 3-6 April 2017.

About go90 – go90 is a free, mobile-first, social entertainment platform that makes it easy to discover, view and share content from the most beloved networks, distributors, creators, audiences and brands in digital entertainment. Available on the web, iOS and Android, go90 brings together and delivers premiere entertainment experiences across every screen. go90 is part of the Verizon Communications family of companies. Start watching now on go90.com.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com