​​MIPFORMATS INTERNATIONAL PITCH FINALISTS REVEALED
GLOBAL SELECTION FOR LIVE PRESENTATIONS TO INDUSTRY JURY

Paris, 20 March 2017 – Five finalists have been named for the MIPFormats International Pitch competition, and will present their original ideas to a prestigious industry jury at the world’s leading entertainment format event next month.

MIPFormats is the incubator for the best in unscripted TV formats, and takes place in Cannes, France, on 1-2 April 2017, ahead of the global entertainment content market, MIPTV, which runs 3-6 April.

Backed for the third time by all3media international, the MIPFormats International Pitch is the industry’s top-flight pitching competition for creators and producers of innovative non-scripted entertainment formats.

The five finalist projects are:

I SANG IT MY WAY
“I Sang It My Way” (Malarkey Media, UK) is an exciting new spin on the music-based shiny floor show – a fun, inspirational competition in which contestants compete to interpret well-known songs in different musical genres.

LORO VIEJO
A reality show from Esuna Casa Audiovisual (Colombia) starring senior adults with one single purpose: to prove that it’s never too late in life to learn new things when your true age isn’t measured in years but by the warmth of your heart.

NEVER
How far would you go for your loved ones? In each chapter of this show from Anat Nir (Israel), two pairs of people who are connected to each other will challenge their partner to a task that they never dreamed of performing, but always fantasized that they would. Will they do it?

POPULAR BELIEF
“Popular Belief” (The Concept Collective, USA) is a game show where one player faces a studio audience. Questions are put to the audience, whose answers are displayed as percentages. But which percentage is correct? The audience majority or minority?

THE BEST IN HISTORY
Would we be able to survive as our ancestors did? This reality show from Spain’s Pausoka Entertainment doesn’t take place in a single location, nor even a single year. Each episode of this contest is set in a different moment of the country’s history so we can find the best contestant ever.

The five projects will be presented live on stage to a prestigious industry jury comprising: Fabrizio Battocchio, Format and Head of Factual, Mediaset RTI (Italy); Karin de Groot, Channel Manager, SBS6 (Netherlands); Philipp Schmid, Creative Director/Deputy Managing Director, Tower Productions (Germany); Layla Smith, CEO, Objective Media Group (UK); and Nick Smith, SVP International Format Production, all3media International (UK).

The five finalists were selected by the Short List Judges, chaired by Stephen Lambert, Chief Executive, Studio Lambert, along with Noah Pollack, EVP Non-Scripted, all3media International/Lime, Rachel Glaister, EVP Press and Marketing, all3media International, and Maria Silver, President, Optomen USA.

“We are delighted that this year’s MIPFormats International Pitch has seen entries from a record 28 countries, with over 100 ideas submitted. As a global event, it’s noteworthy that we received entries from across the world, with pitches received from producers in China, Syria, South Korea, Ireland, Israel, and elsewhere, making it a truly international selection,” said Louise Pedersen, CEO of the sponsor, all3media International.

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions – Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com