Paris, 27 February 2015 MIPTV today announces that Yannick Bolloré, Chairman and CEO of French advertising giant Havas, is to deliver an exclusive keynote speech at MIPTV.

Yannick Bolloré will examine the future of media and entertainment in a keynote entitled “Content redefined,” scheduled for Tuesday 14 April at 12.10 pm in the Grand Auditorium of the Palais des Festivals.

Bolloré started his media career in 2002 when he co-founded the film company WY Productions (“Yves Saint Laurent”). From 2006 to 2012 he was CEO of Bolloré Média, the television and print division of the Bolloré Group, including the TV channels Direct 8, Direct Star and Direct Cinéma and the advertising company Bolloré Intermedia. Under his leadership, Bolloré Media became the n°1 independent audiovisual group in France.

In 2011, he signed a €465 million deal to sell the group’s TV division to Canal Plus in exchange for shares in Vivendi. That same year, he joined the Havas Group, one of the largest global advertising and communication groups in the world, and was appointed Chairman and CEO in 2013.

“Yannick Bolloré is one of the new French media moguls, building a career across the international film, TV and advertising industries. Delegates will have a unique opportunity to access his insight into television, advertising and entertainment, which feature so heavily at MIPTV,” says Laurine Garaude, Director of Television at Reed MIDEM.

Yannick Bolloré adds: “The market is at a turning point. On the one hand, some business models in the industry are being seriously disrupted and more will follow. But on the other hand, consumers have never been thirstier for content than today. It is a great time to be a storyteller…”

The Havas Chairman and CEO joins Jeremy Darroch, Group Chief Executive of Sky, as speakers so far confirmed at MIPTV 2015. Darroch will give a Media Mastermind Keynote on Monday 13 April.

Organised by Reed MIDEM, MIPTV will be held in Cannes from April 13-16.

About MIPTV – MIPTV is the world’s biggest TV and digital content market powering the unlimited potential of extraordinary stories. In April, professionals from across the TV and digital entertainment ecosystem gather in Cannes, France, to forge partnerships, seal distribution deals, network with their international executive peers, and attend high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. And with the MIP Digital Fronts – the premier global digital content market – empowering the new digital content era and bringing together the new online video ecosystem with the TV industry, MIPTV anticipates and shapes the future of entertainment.