Paris, 4 April 2019MIPTV today announces it is giving official support to the United Nation’s Sustainable Development Goals Media Compact initiative.
Launched on 23 September 2018, the UN’s Sustainable Development Goals Media Compact sets out to advance awareness of sustainability issues among the media and entertainment companies, and to leverage their resources and creative talent to advance the Sustainable Development Goals adopted by all world leaders at the UN in 2015 as a blueprint to achieving a better future for all by 2030. The 17 goals aim to promote prosperity everywhere while protecting the planet, and include an end to extreme poverty, achieving gender equality, access to quality education, clean water, and sanitation for all, addressing climate change, and much more.
Currently 46 member media organisations support the initiative encompassing more than 100 media and entertainment outlets, representing 80 countries and four continents.
MIPTV invites its constituent members to also become SDG Media Compact Members and to act as agents of change with the power to reach out to millions of viewers. The United Nations has welcomed MIPTV’s new initiative and has expressed appreciation for its efforts to raise awareness about work that inspires millions of viewers and young people and promotes support for its Agenda 2030 programme.
In parallel with the Sustainable Development Goals initiative, MIPTV 2019 is hosting a keynote showcase which puts the spotlight on protection of the planet and its oceans, with a presentation of Seeker’s “The Swim,” a documentary about Ben Lecomte’s record breaking swim across the Pacific Ocean to highlight ocean pollution and plastic contamination.
Lecomte will be in Cannes to discuss his achievement and the impact it had on awareness about plastic pollution, and describe how “The Swim” took shape as the full creative expression of his vision, brought to life across all screens during his journey (including a partnership with Discovery, which aired updates of “The Swim” on its TV and OTT channels.) He will share the stage with Suzanne Kolb, Chief Brand Officer at Group Nine Media, who oversaw the development and execution of “The Swim,” and Jared McGilliard, partner at Nomadica Films, which produced and directed the film. Together they will discuss the unique approach Group Nine’s digital brand Seeker took to cover his journey in real-time and the challenges they faced while doing that from the middle of the Pacific Ocean. At the end of the session, MIPTV will premiere the trailer for the film.
“Reed MIDEM is committed to providing platforms, through all of our events, for the discussion of our world’s most important issues, including sustainability. We hope that MIPTV’s support for the UN Sustainable Development Goals Media Compact will encourage media organisations worldwide to support this important initiative,” says Reed MIDEM CEO, Paul Zilk.
The international market for both TV content development and distribution, MIPTV takes place in Cannes, France from 8-11 April 2019.

About MIPTV – MIPTV (8-11 April 2019, Cannes) is the leading international market for content development and distribution. Each April, 10,000 professionals from across the international TV and digital entertainment ecosystem connect to launch and discover new content, forge partnerships, negotiate financing and distribution agreements, find co-production opportunities and explore the latest trends.
MIPTV is preceded by the biggest weekend in unscripted content (6-7 April 2019), comprising MIPDoc, the world’s largest screenings library, conference and co-production marketplace for the factual community, and MIPFormats, the discovery showcase for the global formats community.www.miptv.com
About Reed Exhibitions Reed Exhibitions is a leading global events organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com