MIPTV TO DEBUT “WHAT’S TRENDING” MARKET INTELLIGENCE STRAND 
NINE LEADING DATA AND ANALYTICS EXPERTS JOIN FORCES IN CANNES TO CREATE BESPOKE PROGRAMME TO “FUTURE-PROOF” NEW CONTENT & BUSINESS STRATEGIES

Paris, 5 February 2020 MIPTV 2020 strengthens its focus on buyers with the launch of WHAT’S TRENDING, a bespoke market intelligence strand aimed at arming international executives with the strategies, insights and exclusive data to “future-proof” their business in the face of steep competition for international IP and programming rights. 
 
Ampere Analysis, Broadcast Intelligence, FTI Consulting, Glance, Greenlight Insights, K7 Media, MIDiA Research, The WIT and Wunderman Thompson are among nine market-leading data and analytics experts joining forces to co-create the programme with the MIPTV content team. WHAT’S TRENDING will feature a daily strand of exclusive presentations centred on proprietary insights and analysis assembled in Cannes for the first time in one location.
 
Two months out from MIPTV, Reed MIDEM is reporting an upward trend in buyer registrations confirming MIP’s expanded focus on “future-proofing” the business of acquiring content rights.
 
WHAT’S TRENDING will also feature creative keynote speaker Alexandre Amancio, CEO of Reflector Entertainment and one of the visionaries behind Assassin’s Creed, who will demonstrate how pushing the boundaries of creativity and experience are key to success in a rapidly evolving global content ecosystem.
 
Market intelligence is a key pillar of the reimagined MIPTV experience, billed as The Global Content Market for the FutureWHAT’S TRENDING responds directly to Reed MIDEM’s global survey of buyers who highlighted the need for MIP to differentiate its spring programme with a focus on “future proofing” their business.
 
WHAT’S TRENDING will sit at the heart of MIPTV’s re-imagined programme, featuring a streamlined schedule of conferences debuting twice daily on the main stage Debussy Theatre in the Palais des Festivals in Cannes. The programme is open to all delegates.
 
Lucy Smith, Deputy Director of Television at Reed MIDEM, said: “The aim of this new strand is to arm our delegates with the tools they need to navigate the future of the industry.  The richness of the data and the level of expertise available to us means we are able to offer unrivalled market knowledge and insights that are unmissable for anyone making business decisions in this fast-moving world. These carefully curated sessions, devised in partnership with some of the best thinkers in the industry, will use insights and expertise to tackle business critical issues including how to schedule and market your content effectively, how to build VOD platforms and how to attract new audiences.”
 
 
Find out more at https://www.miptv.com/
 
About MIPTV: MIPTV (30 March-2 April 2020, Cannes) is the Global Content Market for the Future. MIPTV 20.20 is a reimagined experience that not only serves the needs of the distribution market today but also helps the content industry to prepare for the future. It will enrich the market experience by connecting people in new ways and presenting fresh content along with exclusive market intelligence alongside a redesigned exhibition experience. Last MIPTV, in April 2019, some 9,500 professionals from across the international TV and digital entertainment ecosystem connected to launch and discover new content, forge partnerships, negotiate financing and distribution agreements, find co-production opportunities and explore the latest trends.