DIGITAL MIPTV ADDS DRAMA AND KIDS GENRES 
EXPANDING ITS ONE-TO-ONE DISTRIBUTION MARKET

MULTI-GENRE MATCHMAKING PLATFORM GUARANTEES 
PRE-SCHEDULED ONLINE MEETINGS 
BETWEEN INTERNATIONAL DISTRIBUTORS AND BUYERS

Paris, 28 January 2021 – Digital MIPTV is expanding access to its One-to-One Online Distribution Market, adding Drama and Kids genres to the previously announced programme addressing Doc, Factual and Formats.
 
Reed MIDEM’s signature one-to-one matchmaking business accelerator is a key feature of its international television markets, connecting international content distributors and buyers through pre-scheduled online meetings to boost sales and acquisitions of television series.
 
The decision to expand the Digital MIPTV multi-genre online matchmaking offer is in response to increased demand from international distributors and buyers across all genres for Reed MIDEM to provide an online sales platform during the traditional MIPTV market week due to the ongoing worldwide restrictions on travel and physical gatherings.
 
Digital MIPTV will take place online during the annual spring market dates of 12-16 April 2021.  Options for participation across all genres include the One-to-One Distribution Market guaranteeing a programme of pre-scheduled meetings over 3 days (13-15 April) and the MIPTV Digital Pass offering online market access to the week-long programme of thematic speed meetings, workshops, mentoring, market intel, conferences, breakout sessions and networking (12-16 April). 
 

Note to Editors:

About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – Cannes, Propel by MIPIM – Paris, Propel by MIPIM NYC in partnership with Metaprop, Propel by MIPIM – Hong Kong; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com 

About Reed Exhibitions – Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.  
Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com